New technology and new media are effecting advertising. People are having to be more creative in the way the advertise. I think using crowdsourcing can be an effective way to advertise. Doritos have been successful in their contests for commercials. Going back to my other crowdsourcing blog I think it's very interesting how these companies are using these people virtually as their "employees" when they use crowdsourcing but they never even meet the people before, or have any background information about them. This is definitely cutting out interpersonal communication. It's almost cutting out communication all together.
It's interesting how companies have responded to the DVR. I have a DVR and I don't watch live tv half as much as I used to. When im watching a show on my DVR I always fast forward through the commercials. The product placement is a good sneaky way to put in ads. Sometimes I think it can be even better than regular commercials because its sub conscience and that way the viewer watches it without even noticing. With regular commercials the viewers could find them obnoxious and change the channel, or mute the TV. With product placement they don't have a choice, even if they don't realize they are being forced to see the ads. Obviously is working, because of the spark in Mini Couper sales after the "Italian Job" came out, as Annie mentioned in class.
Companies are having to be more creative than ever with their advertising. I saw on the news that KFC has a new advertising campaign where they agreed to fill pot holes around Salt Lake City for free as long as they could stamp their logo over the pot hole after it was filled. So when your'e driving around the city and you notice a KFC logo on the road it might make you hungry for some fried chicken and you're already on the road and could be on your way to KFC. Some of these campaigns may sound kind of stupid, and random, but I think they can be affective. This one in particular could also make KFC look like a helpful hand because they're filling pot holes around the city for free. With more of this new media and technology it will be interesting to see what new ways companies come up with to advertise.
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How does this shape interpersonal relationships?
ReplyDeleteI liked the insightful knowledge of the new waves of advertisement. But I am also curious along with Annie about how exactly this shapes interpersonal relationships... I kind of see how crowdsourcing can diminish interpersonal relationships as you clearly state above, but what about the product placement and KFC's plan of actions regarding potholes? I am very curious about the responses to these and would like to see your view on these new techniques of advertisement.
ReplyDeleteHa that KFC thing is awesome. Being involved in marketing myself, I think it shows people's creativity to think outside the box like that and find new ways to advertise when technology eliminates the old ways. It goes to show that people will catch up with technology and its effects on society. There is a person I work with who only works on marketing on social networking sites. The company pays him to find out new ways to advertise on Facebook and Twitter. Advertising is an important part of the economy and people will always find new ways to advertise as new technology is invented.
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